The case for support - Fundamental Components

1. The urgent evidenced-based need - the problem

As tempting as it may be to begin the Case for Support with a resounding affirmation of your organization's importance and many achievements, this should be saved for later. Prospects and funders are drawn into the Case for Support by an evidence-based need that aligns with their interests and history of grants. Evidence of the problem your organization is attempting to solve should be supported by objective research conducted internally and externally.

2. Your organization's ability to address the need - the solution

This is an opportunity to introduce your organization and its unique ability to address the evidence-based need presented in your opening section. It should be brief (one paragraph) and focused on the specific strengths the organization has developed related to addressing the problem.

3. Your plan to deliver the solution - Theory of Change

Brevity is critical for this section as well. There is no need to go into a long methodology or action plan. Two or three paragraphs on how you plan to address the problem will suffice. This section can also be referred to as your Theory of Change.

4. The cost of your solution & plan

While your Case for Support is not a financial request, providing an overall cost to implement your solution gives scope to your organization and program.

This is especially important if the Case for Support you are writing is for a specific project or program (Case Statement).

5. Goals, objectives, outcomes & impact

Funders and donors invest in outcomes and impact, not organizations or intentions. Therefore, this section is critical. One key goal tied to three or four realistic, measurable and time-oriented objectives allows the funder to evaluate the potential of the contribution or grant being made. Measurable outcomes demonstrate the results of the investment being requested. If your organization or program has a long history of success, you can then talk about impact. – longer-term results your organization and programs have had on the communities and individuals they serve.

6. Organizational background

Finally comes the section that many organizations put first. We are often so focused on the work of our organization that we often forget that funders may not share this interest as a priority. After making a compelling Case for Support, we can reinforce our organization's strength and track record with a brief paragraph outlining our mission, vision, and history of accomplishments. Testimonials can be included in this section or across the Case for Support.