Individual Giving & Direct Response

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We take a comprehensive and donor-centred approach to individual giving to move as many donors as possible to monthly giving, major gifts and planned giving. This long-term goal drives how we acquire, renew, and cultivate donors. Due to the heavy investment required to attract new donors, we focus on donor quality and loyalty. Our services include:

• Campaign Concept, Appeal Copy & Design 
• Donor Segmentation Strategy & Variable Copy
• Securing Competitive Quotes for Printing and Production 
• Management of Art Services, Printing, Production and Execution
• Post Campaign Analysis & Recommendations
• Annual Program Analysis & Recommendations
• Program Strategic Plan and Budget Development
• Integration of email and online giving appeals 
• Development & Management of Telemarketing Campaigns
• Monthly Giving Conversion and Acquisition Strategies  

We have developed and managed individual giving and direct response programs for many charitable organizations serving a wide diversity of causes. Peter Hoppe has written several articles on individual giving best practices, has presented on individual giving at numerous conferences and currently teaches young professionals how to navigate the tricky waters of this dynamic field.